Make the product story useful.

For companies whose product developers, scientists, marketing and sales teams need a shared story.

We review product evidence, speak with your team and connect technical advantages to customer priorities.

Typical outputs: product positioning, a message hierarchy, supported talking points, answers to buyer questions and a team briefing.

For growing food and beverage brands preparing to approach distributors, retailers or commercial partners.

We shape the product story and organize the commercial case using your pricing, margins, sales evidence and supply information.

Typical outputs: a distributor presentation, product sell sheet, pitch messaging and buyer-meeting preparation. Presentation participation can be scoped separately. Distribution placement is not guaranteed.

Help salespeople, distributors and customers understand the product well enough to explain it accurately.

We turn technical information into clear presentations, product explainers, FAQs and focused training sessions.

Each assignment is built around a defined audience and learning need, with materials your team can use after the session.

For agencies and consultancies working with food, beverage and ingredient clients.

Bring in food science and industry expertise for a defined assignment: technical interviews, product messaging, creative briefs or review of technical content.

Scope, responsibilities and handoff are agreed with your project lead.

An informed voice for your brand, in the room. We represent food, beverage and ingredient businesses at trade shows, tastings and industry events, helping people understand your products and making relevant connections.

Support can include booth representation, buyer conversations, product demonstrations and a handover of contacts, feedback and next steps. Preparation, event days, travel and follow-up are agreed as part of the project.

When a buyer asks, “Will it work in my product?”, give your sales team an answer they can stand behind.

We work with your R&D team and commercial lead to connect what your ingredient does with what matters to the buyer. Bring one ingredient, one buyer audience and the date of your launch, distributor meeting or trade show.

What your team takes to the meeting

• A positioning brief connecting the product evidence to a buying decision.

• A buyer presentation of up to six slides in your existing template.

• A field card with answers to five buyer questions.

• Two posts for the launch.

• A 30-minute briefing so your reps can practice the conversation.

We plan for ten business days from the agreed inputs, with one consolidated revision. Timing and a fixed fee are agreed before booking. Your technical lead signs off on product claims.

Need someone to present to a distributor or represent your brand at a show? We can scope that separately.

Discuss your ingredient launch